White Light Night is Mid City's largest art festival featuring Louisiana's best artists, makers, and more. It's the best way to kick off your holiday shopping! Revel under the white lights adorning the streets, meet local artists, enjoy live music, and eat at Mid City's exceptional and unique restaurants.RSVP on FacebookParticipate as a Business
The festival is free and open to the public! In years past our sponsors provided a shuttle service to help people along the length of the event. Due to the difficulty to provide social distancing and sanitizing in the wake of COVID-19, the shuttle service will not be offered in 2021. The use of rideshare apps such as Uber and Lyft is encouraged the night of the event, as well as riding bikes on Mid City’s newest bike lanes. Check out the map for parking and a list of all of the participating shops and businesses along the route.
Plan your experience across Mid City using our interactive event map
We encourage businesses to open their doors and parking lots to a range of visual and performing artists, including chefs, musicians, performers, craftspeople, and many other creators.
While we do not place artists at individual businesses for White Light Night, our website serves as a resource for businesses looking for artists to sell products at its location.
If you are a creative with sellable work, sign up here!
* All local makers, artists and business owners without a brick and mortar store or Mid City location looking to popup at a Mid City business should sign our interest form above.
Mid City is made up of hundreds of engaged, dedicated businesses. With the help of our participating businesses, we are able to cover event fees like permitting and law enforcement, and even pay for significant print and digital advertising.
By making the commitment to be a participating business, you will benefit from our advertisements, police, insurance, and event organizing by our Mid City Merchants Board of Directors. Sponsors can have their event promoted on our social media pages and website as well.
In order to open your doors during this community event, you must be a member of Mid City Merchants and pay the participation fee below. Not a member yet? Sign up here!
Mid City Sponsor: receive all of the benefits of participation, recognition on the online map, logo on the website under sponsors, and a social media post featuring your business on the Facebook event page and Instagram, which has over five thousand followers.
The Presenting Sponsor: receives all of the benefits of Mid City Sponsors, and your logo or business name featured prominently in all digital marketing, print advertisements, radio ads, printed materials, and social media posts. We will also highlight your business in several, dedicated social media posts. There can only be ONE Presenting Sponsor each year. Please email us at email@example.com for more information.
Event permitting can be tricky. But if you’re new to events, planning to sell alcohol, or just want to make sure you’re covered, we’ve provided a cheat sheet to help you navigate the permitting process in Baton Rouge.
Considering sponsoring*, but you’re outside of Mid City? In addition to the pride of supporting the largest, free community event in Mid City, we highlight our sponsors throughout the event. Become a Community Partner of Mid City to support creative placemaking and community development in the heart of the city.
* All Mid City businesses should sign up to sponsor above in the business section.
It takes a village. Mid City is lucky to have the best community leaders around. Without the tireless support of our sponsors, Hot Art Cool Nights could not be the incredible moment of art, diversity, culture, beauty, fun, and community spirit that it has become.
Mid City Merchants is run entirely by a volunteer board of engaged business owners and concerned citizens. With no paid staff to run and organize an event that draws nearly 5,000 people each year to our community, we are always looking for unique and novel ways to connect volunteers to action.
Membership for businesses is $125 per year and membership for artists is $35 per year. These costs help our all-volunteer board cover our nonprofits basic costs and entitle you to a few benefits:
That’s easy! If you want to make a general donation to Mid City Merchants, go here: [insert link here]
Your organization’s participation will be promoted on our social media platforms and promotional items. Also your support will go into the Public Art Funds to support the Mid City area gaining 3D art within the community.
If you are a business that does not have a storefront you can rent out an open space along Government St. through the owner or you can partner with a business that has a storefront along Government St.
Yes, we will have police officers throughout the event.
White Light Night is a rain or shine event.
We encourage you to reach out to your host site as this is different for each location.
There are two ways you can sign up for a location:
1: If there is a specific location you would like to set up you can go to that specific business and ask to be a part of theirWLN experience. You can also review our active map on our website to learn which businesses will be a part of WLN.
2: Now that you have registered as an artist through our Artist Interest Form, your business is not on our Artist registry,which is shared with all participating businesses. Each host site can then use this list to contact the artist they would like to be a part of their WLN experience.
All Mid City Merchants will receive the Artist Registry and from this list the Merchant will find all the artists that are seeking a host site.
No, you can simply complete our Artist Interest Form and from there you will be a part of our Artist Registry.
We consider all creatives artists from a tea brewer to a painter and all those in between.
We encourage you to bring all materials that are needed for the success of your event during a pop up shop. Also we suggest contacting your host site to see if you would need to bring your own table, tent, and chairs.
The price is at the discretion of the hostsite. Reach out to your host site or potential sites to learn more.
Serving alcohol is at the discretion of yourhost site and their insurance. Reach out to your host site or potential site tolearn more.
Looking for more information? Please contact us to learn more about our events, programs and opportunities.