White Light Night is Mid City's largest art festival featuring Louisiana's best artists, makers, and more. It's the best way to kick off your holiday shopping! Revel under the white lights adorning the streets, meet local artists, enjoy live music, and eat at Mid City's exceptional and unique restaurants.RSVP on FacebookParticipate as a Business
The festival is free and open to the public! In years past our sponsors provided a shuttle service to help people along the length of the event. Due to the difficulty to provide social distancing and sanitizing in the wake of COVID-19, the shuttle service will not be offered in 2021. The use of rideshare apps such as Uber and Lyft is encouraged the night of the event, as well as riding bikes on Mid City’s newest bike lanes. Check out the map for parking and a list of all of the participating shops and businesses along the route.
White Light Night is an event hosted by over 70 independent businesses each fall. We encourage businesses to open their doors and parking lots to a range of visual and performing artists, including chefs, musicians, performers, dancers, and makers.
While we do not place artists at individual businesses for White Light Night, our website serves as a resource for businesses looking for artists to sell products at its location.
If you would like to join Mid City Merchants as an artist, you can be added to our public artist registry and host a catalog of your work for everyone to see.
* All local makers, artists and business owners without a brick and mortar store or Mid City location looking to popup at a Mid City business should sign our interest form above.
Mid City is made up of hundreds of engaged, dedicated businesses. With the help of our participating businesses, we are able to cover event fees like permitting and law enforcement, and even pay for significant print and digital advertising.
By making the commitment to be a participating business, you will benefit from our advertisements, police, insurance, and event organizing by our Mid City Merchants Board of Directors. Sponsors can have their event promoted on our social media pages and website as well.
In order to open your doors during this community event, you must be a member of Mid City Merchants and pay the participation fee below. Not a member yet? Sign up here!
Mid City Sponsor: receive all of the benefits of participation, recognition on the online map, logo on the website under sponsors, and a social media post featuring your business on the Facebook event page and Instagram, which has over five thousand followers.
The Presenting Sponsor: receives all of the benefits of Mid City Sponsors, and your logo or business name featured prominently in all digital marketing, print advertisements, radio ads, printed materials, and social media posts. We will also highlight your business in several, dedicated social media posts. There can only be ONE Presenting Sponsor each year. Please email us at email@example.com for more information.
Event permitting can be tricky. But if you’re new to events, planning to sell alcohol, or just want to make sure you’re covered, we’ve provided a cheat sheet to help you navigate the permitting process in Baton Rouge.
Considering sponsoring*, but you’re outside of Mid City? In addition to the pride of supporting the largest, free community event in Mid City, we highlight our sponsors throughout the event. Become a Community Partner of Mid City to support creative placemaking and community development in the heart of the city.
* All Mid City businesses should sign up to sponsor above in the business section.
It takes a village. Mid City is lucky to have the best community leaders around. Without the tireless support of our sponsors, Hot Art Cool Nights could not be the incredible moment of art, diversity, culture, beauty, fun, and community spirit that it has become.
Mid City Merchants is run entirely by a volunteer board of engaged business owners and concerned citizens. With no paid staff to run and organize an event that draws nearly 5,000 people each year to our community, we are always looking for unique and novel ways to connect volunteers to action.